Founded in 1976, ASSOS of Switzerland revolutionized cycling apparel by focusing on aerodynamics and comfort. Originating from a quest for faster rides, ASSOS introduced the first Lycra shorts and anatomical skinsuits, quickly becoming a staple in the peloton. Pioneering innovations like sublimated jerseys, bib shorts, and seamless inserts propelled ASSOS to global recognition. Bold experimentation defines their approach, with advancements like the goldenGate seamless insert and rollBar stability platform setting new standards. With over 44 years of expertise, 400 Olympic and World Championship medals, and 25 patents, ASSOS remains committed to engineering equipment that merges comfort with technical excellence. Their laboratory on two wheels, including the WERKSMANNSCHAFT design group and partnerships with elite teams like Team Qhubeka ASSOS, ensures cutting-edge performance.
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