Founded in 1889 in Lyon, France, MAVIC revolutionized cycling with groundbreaking innovations. Initially crafting nickel-plated metalware and bicycle parts, MAVIC's legacy began. Noteworthy is their 'Bavolet Mudguard' and 'dura' eyelet rim, tested by Antonin Magne in the 1934 Tour de France. In 1973, they introduced fibreglass lenticular wheels, followed by the iconic 'neutral and free' race assistance. MAVIC's 1975 anodised rims and 500 hub set new standards. The brand's focus on aerodynamics birthed the Cosmic wheel in 1994. In 2003, their Wintech cycle computer won the US Grand Prize for Innovation. In 2010, MAVIC ventured into specific tyre-wheel systems. Innovations continued with helmets, shoes, and textiles in 2011. The KSYRIUM Pro Disc Allroad in 2015 marked a milestone in road tubeless technology. Celebrating 40 years with the Tour de France in 2017, they launched the Comete Ultimate Shoes. In 2020, MAVIC joined the Bourrelier Group, refocusing on core products. The Fore Carbon wheel in 2021 showcases their commitment to innovation, featuring a tubeless design without rim tape, a testament to their enduring legacy of excellence in cycling.