Founded by avid cyclist and innovator Steve Toll in 1999, ISM™ revolutionized the cycling world with its groundbreaking bike seat design. Tired of discomfort during rides, Toll patented a revolutionary saddle concept, marking a significant milestone in an industry accustomed to traditional designs. ISM™ seats have since propelled athletes to Ironman wins, Olympic medals, and numerous podium appearances. Praised by pros and amateurs alike, ISM™ is renowned as the world's most comfortable bike seat. With a dedicated team of cycling enthusiasts, ISM™ continues to push boundaries, offering state-of-the-art saddles sought after by industry experts. Available through local bike shops and online dealers, ISM™ remains committed to enhancing riders' comfort and performance, one saddle at a time.
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