POC is a well-known protective company that was established in Sweden in 2004 and specializes in clothing, helmets, and glasses for cycling and winter sports. In order to fulfill its purpose of "saving lives and minimizing the effects of accidents," POC places a strong emphasis on product design, performance, and safety. POC LAB advances protection standards by driving research & development and investigating novel materials and technologies with an emphasis on innovation. With the help of a prestigious advisory board, POC is pushing the envelope and creating new standards for athlete safety throughout the world.
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