RockShox, founded by Paul Turner in 1989 and headquartered in North Carolina, USA, revolutionized mountain biking with its pioneering suspension forks. Acquired by SRAM in 2002, RockShox continues to lead in bicycle suspension technology. Turner, a former motorcycle racer, and Steve Simons, an expert in shock absorbers, collaborated to develop the first bicycle suspension fork. Despite initial skepticism, their RS-1 fork debuted in 1990, propelling RockShox to prominence. The company's IPO in 1996 marked a milestone, with revenues soaring to $100 million. Facing stiff competition, RockShox relocated production to Colorado Springs in 2000, later shifting to Taiwan under SRAM's ownership. Turner's innovative designs and Herbold's championship wins cemented RockShox's legacy, earning global recognition in the cycling world.
