Founded in 1994 by Pablo Carrasco and Ignacio Estellés, ROTOR emerged from a visionary quest to revolutionize cycling technology by eliminating dead spots in the pedal stroke. The brand's innovative cranksets, born from the collaboration of aeronautical engineers and cycling enthusiasts, enhance performance and efficiency. ROTOR's unwavering commitment to improvement is evident in its cutting-edge designs, utilizing proprietary technologies and aircraft-grade alloys for superior strength and stiffness. With a loyal following and global recognition for groundbreaking solutions, ROTOR remains dedicated to advancing the cycling experience through creativity, precision engineering, and a shared passion for riding.