
When Ian Whittingham and Jason Turner founded Sigma Sports in 1991, it was only a little mail-order company. Over time, it grew to become Surrey's top cycling retailer. They started an online platform and moved into larger spaces as a result of their ongoing expansion. Their flagship store featuring retail, workshop, and bike fitting studio space was inaugurated in 2011. Sigma Sports specializes on road bikes, running gear, triathlon equipment, and sports nutrition. Sigma Sports, well-known for its sponsorship of amateur cycling teams and its backing of UCI Continental squads, places a strong emphasis on product excellence and community involvement.