Zipp, a trailblazer in carbon-composite bicycle wheels since 1988, reshapes cycling dynamics with cutting-edge innovations. Originating in the U.S., Zipp's legacy spans across road cycling, triathlons, track racing, and mountain biking, encompassing a range of accessories like handlebars, stems, seat posts, and more. Acquired by SRAM in 2007, Zipp leads with groundbreaking designs, including the pioneering dimpled discs and rims for enhanced aerodynamics, setting industry benchmarks. Zipp's Firecrest technology revolutionizes wheel dynamics, offering superior stability and performance, evident in its acclaimed 404 Firecrest clincher wheelset. Embracing advanced R&D, Zipp's NSW line introduces breakthrough technologies like the Cognition hubset, redefining speed and agility. Beyond wheels, Zipp's product portfolio boasts a diverse array of components, from handlebars to tires, embodying unparalleled quality and innovation for cyclists worldwide.