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      Founded in 2006 by elite triathlete James Lock at Loughborough University, ZONE3 is Europe's premier triathlon and swimming brand. Fueled by a passion for performance, ZONE3 has organically grown into an industry leader, renowned for excellence in product design and innovation. With a focus on athlete-centric design and grassroots support, ZONE3 empowers athletes of all abilities to achieve peak performance. Recognized with numerous awards, including the prestigious Queen's Award for Business Enterprise in 2018, ZONE3 continues to push boundaries in research, development, and innovation to help athletes reach new limits.